If you thought that going paperless is a decision a company makes without regarding what its consumers really want, then, think again. A survey by “Inlet” showed that more consumers would like to go paperless. Researchers actually found that more than half of consumers would give up chocolate IF in return, they wouldn't receive paper mail. I repeat. They would give up chocolate. Let that sink in.
Researchers also found that half 'are comfortable' storing personal information/items - including pictures - in the cloud.
Other interesting findings from the report include:
• People are also comfortable storing financial information, including bank statements, in the cloud
• 34% 'are more comfortable' using passwords rather than fingerprint ID to login to their bank
I feel like this is a game changing research for businesses.
Many business owners assume that the main reason for going paperless is to show customers that the organization prioritizes sustainability, and values caring for the environment. And while this may be true, there are much more practical benefits involved. And, sometimes, customers just want to enjoy the surface level physical benefits that they can gain from paperless business forms.
“Imagine yourself as a customer,” document workflow expert Dave Quint suggests. “What if, instead of filling out paperwork in the waiting room of your doctor’s office, you were able to fill it out from the comfort of your own home at your convenience before the appointment? Or if your doctor could pull up all of your health records from a tablet or computer right in the exam room? How about if your real estate agent could access all the details on the home you were standing in from a tablet? Would you feel satisfied as a customer?”
Today’s consumers are seeking for a convenient lifestyle more and more, especially in this age of digitalization. The processes connected with paper files and paper forms are becoming rather hectic, and seemingly more stressful than beneficial. People are looking for easier solutions, easier business practices, and paperless business forms and paperless forms are the way forward, so to speak.
Going paperless appeals to the desire of ease and convenience for numerous consumers. And, the fact that paperless operations reduces one’s carbon footprint is icing to an already beautiful cake for consumers.
As a business owner, you aim to meet the desires and needs of your consumers. Based on facts, consumers prefer you go paperless. Now, it’s up to you. Boycott paper forms and opt for paperless business forms instead, with the helping hand of the Signtech app.
#gopaperlesswithSigntech
SignTech Forms is an innovative paperless platform that converts existing forms and documents into paperless forms that can be completed on mobile devices and electronically signed seamlessly (with full data integration). For more information visit www.signtechforms.com or email expert@signtechforms.com
